eCommerce Conversion Rate Calculator

Analyze your sales funnel health and identify optimization opportunities to boost conversion rates and revenue.

Enter Your Funnel Data

$

Results

Key Conversion Rates

View to Cart:
0.00%
Cart to Checkout:
0.00%
Checkout to Purchase:
0.00%
Overall Conversion: 0.00%

Revenue Impact

Estimated Revenue: $0.00

Funnel Visualization

Enter your funnel data and click "Calculate Conversion" to see results

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eCommerce Conversion Rate Calculator: User Guide

Want to understand how well your online store turns visitors into customers? Our Conversion Rate Calculator makes it easy to analyze your sales funnel, spot weak points, and get actionable tips to boost sales. Here’s how to use it:

What is Conversion Rate Calculator?

This calculator breaks down your online store’s performance step-by-step. By entering key numbers from your sales process, it calculates how many visitors move from browsing to buying, shows where people drop off, and estimates your total revenue. Perfect for store owners, marketers, and anyone looking to grow sales.

What data do you need?

Gather these 6 numbers first (you can find most in tools like Google Analytics or Shopify):
  • Website Visitors: Total number of people who visited your site (e.g., 10,000).
  • Product Page Views: How many times people looked at your product details (e.g., 4,000).
  • Add to Cart: How many times people added items to their cart (e.g., 800).
  • Checkout Starts: How many people clicked "checkout" to start paying (e.g., 500).
  • Completed Purchases: Total orders that were successfully paid for (e.g., 300).
  • Average Order Value: How much customers spend per order, on average (e.g., $50.00).

Step-by-Step Guide

1. Enter your data

Fill in each field with your numbers. Don’t worry—we’ll check for mistakes:
  • All numbers must be positive (we’ll fix negatives automatically).
  • Each step can’t be larger than the one before it (e.g., you can’t have more cart adds than product views).

2. Click "Calculate"

Hit the button, and we’ll instantly process your data.

3. Explore your results

You’ll see a clear breakdown of how your funnel is performing:
Conversion Rates:
  • View-to-Cart: How well your product pages convince people to add items to their cart.
  • Cart-to-Checkout: How smoothly people move from cart to starting payment.
  • Checkout-to-Purchase: How many people finish paying (vs. abandoning checkout).
  • Overall Conversion: The big picture—what % of visitors end up buying.
Health Scores:
Each rate gets a rating (Low 🚨, Good ✅, Excellent 🚀) so you know what to fix.
Revenue Estimate:
Total sales based on your orders and average spend (e.g., $15,000).
Funnel Chart:
A visual graph showing how people move through each step (from visitors to buyers).

4. Get actionable tips

We’ll automatically suggest ways to improve, like:
  • Fixing product pages if few people add items to cart.
  • Simplifying checkout if too many people abandon payment.
  • Strategies to get customers to spend more per order.

Quick Tips

  • Data Sources: Pull numbers from Google Analytics, Shopify, or your e-commerce platform.
  • No Data Sharing: All calculations happen in your browser—your numbers stay private.
  • Mobile-Friendly: Works on phones and computers.

FAQs

This tool analyzes every key step of your sales funnel—from website visitors to completed purchases. It calculates individual conversion rates, overall conversion rate, revenue estimates, and identifies where users drop off. You also receive optimization suggestions to improve your store’s performance and increase revenue.

You only need six data points:

  • Website Visitors

  • Product Page Views

  • Add to Cart events

  • Checkout Starts

  • Completed Purchases

  • Average Order Value (AOV)

These can be found in Shopify Analytics, Google Analytics, GA4, or any eCommerce dashboard.

  • View-to-Cart: How well your product page persuades visitors to add items to the cart.

  • Cart-to-Checkout: How smoothly shoppers move from adding items to starting checkout.

  • Checkout-to-Purchase: The percentage of customers who finish paying.

  • Overall Conversion Rate: The percentage of total visitors who complete a purchase.

While it varies by niche, general benchmarks are:

  • View-to-Cart: 8–15%

  • Cart-to-Checkout: 55–70%

  • Checkout-to-Purchase: 60–80%

  • Overall Conversion Rate: 2–4% (anything above 3% is strong)

If your results fall outside these ranges, the calculator will highlight issues and offer improvement tips.

Because conversion optimization starts before checkout.
A low View-to-Cart rate often means:

  • Poor product photos

  • Low perceived value

  • Unclear product descriptions

  • Wrong audience targeting

The funnel approach shows where your store is silently losing revenue.

  • Conversion Rate = user behavior on your website

  • ROI = return based on your ad spend or investment

High conversion ≠ high ROI if acquisition costs are too high.
For ROI analysis, check our Dropshipping ROI Calculator.