eCommerce Selling Price Calculator

Calculate the optimal selling price for your products based on costs, fees, and desired profit margin.

Enter Your Costs & Preferences

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Recommended Selling Price

Pricing Summary

Base Cost Per Unit: $0.00
Tax (Estimated): $0.00
Payment Fees (Estimated): $0.00
Total Cost Per Unit: $0.00
Recommended Selling Price: $0.00
Estimated Profit Per Unit: $0.00

This price ensures you meet your desired profit margin after all costs and fees.

Enter your costs and preferences, then click "Calculate" to see your recommended selling price

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Selling Price Calculator - User Guide

Why Use Selling Price Calculator?

In e-commerce and dropshipping, combining your product costs, operational fees, and desired profit into a single, strategic price is crucial. Price too low, and you’ll lose money; price too high, and you might lose customers. This calculator solves the complex pricing puzzle for you by using the Margin-Based Pricing method.

It automatically accounts for all costs—including fees that are based on the selling price, like the Transaction Fee Rate—to ensure the final price precisely achieves your Desired Profit Margin.

Calculate Your Optimal Selling Price in Three Steps

Just enter up to seven numbers to get a selling price that protects your profit.

Step 1: Enter Your Core Costs (Required Fields)

This is the foundation of your price. You must provide the following:

  • Product Cost: The actual cost to you for acquiring or manufacturing one unit of the product.
  • Shipping Cost: The cost to ship a single product from you (or your supplier) to the customer.
  • Desired Profit Margin: The percentage of the sale revenue you want to keep as profit (e.g., enter 30 for 30%). Note: This is your net profit margin—the revenue left after all costs and fees are deducted.

Step 2: Enter Your Optional Costs (Optional Fields)

These are often called “indirect costs,” and they will be factored into your total cost:
  • Tax Cost: The allocated tax amount per unit.
  • Marketing Cost: The allocated advertising and marketing expense required to acquire one customer or sale.
  • Overhead Cost: Costs like warehouse rent or software subscriptions, allocated to each unit.
  • Transaction Fee Rate: The percentage-based fee charged by your e-commerce platform or payment processor (like PayPal or Stripe) (e.g., enter 2.9 for 2.9%).

Step 3: Click "Calculate" to See Your Results

Click the “Calculate Selling Price” button.

1. Recommended Selling Price: This price is tailor-made for you—it covers your Total Cost, pays the platform’s transaction fees, and secures your target profit.

2. Pricing Summary: See a breakdown of your total cost, the estimated transaction fees, and the actual profit amount you will earn.

3. Price Breakdown Chart: Get a visual understanding of how your selling price is distributed: how much goes to costs, how much covers fees, and how much is pure profit.

Important Note: Understanding the Core Formula

This calculator uses the following precise formula to ensure your profit is guaranteed:
$$ \text{Selling Price} = \frac{\text{Total Cost}}{1 - (\text{Desired Profit Margin} + \text{Transaction Fee Rate})} $$
Critical Risk Warning: The calculator will show an error if your “Desired Profit Margin” and “Transaction Fee Rate” add up to 100% or more. This is because it is mathematically impossible for a product’s selling price to cover costs that are equal to or greater than itself. In this situation, you will need to lower one or both of these percentages.