A Guide To Branding
Your Ecommerce Store

Product branding is a collective of visuals, sounds, smells, textures, and associations. From logos, colors, and packaging to other visual or physical details that consumers will rely on to identify your brand.

Here are some product branding ideas for your eCommerce store:

Unique product packaging
If you can’t customize your products, this is a great way to make your brand recognizable. Print something that speaks for your brand on the package, whether is a quote, brand vision or mission, icon, special color-themed package, etc. Showcase your brand personality and let customers spot you out in the mail.

Give out freebies or testing products to show a good gesture 
Leave a thank you card to show your appreciation or a care card to give instruction on how to take care of the products the customer purchased. You can also include a brand sticker or products that you are testing if you should sell and check on their feedback to see what they think. This is a great way to gain insight into products to sell for the next season.

Make tiny differentiation on products
If you are selling something that your competitors are selling as well, try on tweaking the design or even just adding your logo or brand color onto the product, although it’s minor, it will definitely make your product stand out.

If you are lost with branding, Ship To The Moon’s brand specialist would love to help you! We are offering a limited-time branding package where you get to tailor branding good to your needs. Talk to your account manager if you are already working with us. If you are new here, welcome! We are so happy to see you here, to learn more about how we can help brand your business, send us an email to celine@shiptothemoon.com