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How to Deal with Shipping Delays in Dropshipping (Without Losing Customers)

Shipping delays are one of the biggest challenges in dropshipping. Long wait times, unexpected hold-ups, and frustrated customers can hurt your store’s reputation and sales.

But here’s the good news: You can keep customers happy even when shipping takes longer than expected.
In this guide, you’ll learn:
✔ Why shipping delays happen (and how to prevent them)
✔ How to communicate delays without losing trust
✔ Proven strategies to reduce delays long-term
✔ How to handle refunds & angry customers the right way
Let’s dive in.
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Why Do Shipping Delays Happen in Dropshipping?
Before we fix the problem, let’s understand the most common causes:
1. Slow Supplier Processing
- Some suppliers take 3-5+ days to ship orders.
- Stock shortages can cause further delays.
2. Long Shipping Times (Especially from China)
- ePacket/AliExpress Standard Shipping: 15-30+ days.
- Customs inspections can add extra delays.
3. High Order Volume (Seasonal Peaks)
- Holidays (Black Friday, Christmas) slow down logistics.
- Sales surges can overwhelm suppliers.
4. Logistics & Carrier Issues
- Weather disruptions, port congestion, or lost packages.
The result? Unhappy customers, more refund requests, and negative reviews.
How to Prevent Shipping Delays (Before They Happen)
✅ Tip #1: Choose Faster & More Reliable Fulfillment
- Always check supplier reviews.
- Ask for tracking numbers.
- Use suppliers with local warehouses for faster delivery.
Faster Alternatives to AliExpress:
- Ship to the Moon (US/EU warehouses available)
✅ Tip #2: Set Realistic Shipping Times
- Update your product pages with accurate estimates.
✅ Tip #3: Use Multiple Suppliers as Backup
- If one supplier is slow, switch to another.
- Avoid stockouts by having backup options.
✅ Tip #4: Automate Tracking & Customer Updates
- Use AfterShip or Tracktor to send automatic tracking updates.
- Reduces “Where’s my order?” support tickets.
How to Handle Shipping Delays (When They Happen)
Even with the best planning, delays can still occur. Here’s how to manage them professionally:
Step #1: Communicate Early & Honestly
- Send a proactive email/SMS:
“Hi [Name], your order is on the way but may take a few extra days due to high demand. We’re tracking it closely and will update you ASAP. Thanks for your patience!” - Update your FAQ/Shipping Policy page with current delays.
Step #2: Offer Compensation (If Possible)
- Discount on next order (e.g., 10% off).
- Free shipping for their next purchase.
- Partial refund if the delay is extreme.
Step #3: Provide Excellent Customer Support
- Respond quickly to concerns.
- Use live chat for instant help.
- Be empathetic.
When to Refund or Reship (Damage Control)
Sometimes, a package gets lost or takes too long. Here’s what to do:
Option 1: Resend the Order
- If the supplier confirms loss, ask them to reship.
- Only do this if the product is high-margin.
Option 2: Issue a Refund
- If the delay is unacceptable, refunding may save your reputation.
- Negotiate with suppliers for partial refunds.
Long-Term Fixes to Reduce Future Delays
Keep Best-Sellers in Stock (Hybrid Dropshipping)
- Order bulk quantities of top products to speed up fulfillment.
Build a Brand, Not Just a Store
- Customers forgive delays more easily if they trust your brand.
- Offer exceptional service to retain buyers.
Final Thoughts
Shipping delays are inevitable in dropshipping, but how you handle them defines your business.
Key takeaways:
✔ Prevent delays by choosing fast suppliers & setting realistic expectations.
✔ Communicate proactively to keep customers informed.
✔ Compensate wisely (discounts, refunds) to maintain trust.
✔ Optimize long-term with faster shipping or hybrid fulfillment.
By following these steps, you’ll reduce complaints, keep customers happy, and grow a sustainable dropshipping business.
Need Faster Suppliers?
Want faster, hassle-free fulfillment? Partner with Ship to the Moon and cut your delivery times in half.