Step-by-Step Guide to Keep Your Facebook Ads Working in iOS 14 Step-by-Step Guide to Keep Your Facebook Ads Working in iOS 14
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Step-by-Step Guide to Keep Your Facebook Ads Working in iOS 14

When Apple dropped the notice of privacy changes made in iOS 14, it’s like dropping a bomb on many businesses. As many dropshipping businesses rely on Facebook Ads to drive conversion rates and leads toward their website, this no doubt has created a wave of panic within the industry.

So what can we do to be prepared when this happens?

What is the iOS 14 Privacy and Security Feature?

Let’s take a look at the Privacy and Security Feature that iOS 14 has freshly released this year. Internet users nowadays are paying more attention to retaining and protecting their personal information online. Apple has featured App Tracking Transparency (ATT) in iOS 14 that would require all apps to request user authorization to access app-related data for tracking the device. This means an App Tracking Transparency (ATT) prompt will pop up when the user opens an app, where users could decide to opt-in or opt-out.

(Image source: OneSignal)

The impact of iOS 14 on Facebook and Instagram campaigns

With the increased use of mobile devices, stats have shown that 81.8% of Facebook users only check Facebook via a mobile device; Instagram has the 4th-most users of any mobile app. Once the App Tracking Transparency (ATT) feature is implemented, Facebook wouldn’t be able to collect and track data from iOS 14 Facebook users, including getting information from the user such as: 

- What ads did they click on? 
- What products did they search for on other search engines? 
With this feature in place, businesses can’t run related ads towards their target audience.

According to Facebook, the iOS 14 Privacy and Security Feature might impact over 60% of website sales through ads.

Maybe you’re still thinking about whether it really matters or not with your ad campaigns. Well, it matters! According to Apple’s report measured by the App Store on June 3, 2021, 85% of all iPhone devices are using iOS 14 and 79% of all devices use iPadOS 14 worldwide. That means if you don’t adapt, most of your potential clients might not see your ad, and you wouldn’t be able to measure performances.

Set Your Business Up for Success with Facebook Ads in iOS14

There’s no need to panic, we’ve got you covered. We are here to help you to get prepared for these situations. Follow the steps below to remain successful with iOS 14 on Facebook campaigns:

Step 1. Update Facebook iOS SDK to Version 8.1 or Above

If you own a shopping app, it is a must to update it to Facebook iOS SDK version 8.1 or above for iOS 14 support. If you don’t, you won’t be able to create iOS 14 app install campaigns and you’ll be missing out on tracking, measuring and delivering personalized ads.

Step 2. Verify Your Domains in Facebook Business Manager

This is a very important step as if you don’t verify your domain you are unable to continue to the next step.

1. Once you’re inside Facebook Business Manager, go to Business Setting>Brand Safety>Domains
2. Click on Add and type in domain name then click on Add Domain to confirm ownership

3. Facebook provides three ways to verify: DNS Verification, Html File Upload and Meta-tag Verification. Pick the one that you’re most familiar with and follow the steps to verify your domain through the backend of your website.

4. After you’ve verified the domain you’ll see the red dot next to your domain turn into green (Or “Verified”), which means that you are good to go!

5. After you’ve verified the domain, go to Connected Assets>Add Assets>Choose your Fan Page and Add.

Step 3. Prioritizing Your 8 Conversion Events (Aggregated Event Measurement)

After you’ve verified the domain and connect it to your Facebook Fan Page, you’ll need to prioritize eight conversion events. Facebook automatically identifies eight events based on your previous campaign spend from all ad accounts advertising to that domain. You always have the option to edit it manually.

1. Go to Data Sources>Pixels
2. Select the Pixel you want to configure>Open in Events Manager

3. Click on Aggregated Event Measurement>Configure Event>Edit Events>Add Event

This is where you prioritize what events matter to your business the most, whether it’s Add To Cart, Purchase, or so on. Note that once iOS 14 is implemented in place, you’ll have to wait up to 72 hours for any changes, which means that your ad activities will be stopped for 3 days, in this case, we suggest you turn off all your ads until everything gets updated.

What is the Facebook Pixel?

The Facebook pixel is a code that you place on your website to help Facebook to measure the effectiveness of your advertising by understanding the actions people take on your website, it tracks actions like conversions, add to cart, time on page, page view and so much more. The Facebook pixel assists you to get your ad out to the right person at the right time.

What are Conversion Events?

The conversion event refers to the behavior that the Facebook pixel can record, it’s also the behavior that marketers care about the most. Such as Add To Cart, Purchase, Subscribe or View the Page, etc.

Step 4. Connect your server to Facebook Conversion API

Besides Apple, there might be more browsers following the trend of protecting users’ data in the future. Facebook Conversion API allows you to share key web and offline events, or customer actions, directly from your server to Facebook’s without going through the browser. Conversions API works with your Facebook pixel to help improve the performance and measurement of your Facebook ad campaigns.

Don’t Over Panic!

Although it might sound terrifying for your business, Facebook and Instagram have worked hard to update their prompt to comply with the ATT guidelines, for users to understand the use of data Facebook and Instagram collect and urge them to allow tracking to help keep Facebook and Instagram free. 

And there you have it, as simple as four steps to keep your Facebook Ads continue to perform well when your existing or potential customers update their iPhone or iPad system to iOS 14.

Quick Recap

Step 1 - Update Facebook iOS SDK to Version 8.1 or Above

Step 2 - Complete your Facebook domain verification

Step 3 - Prioritize 8 conversion events (Aggregated Event Measurement)

Step 4 - Link your server to Facebook Conversion API

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